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The WaterSocial Pilot
by Gajos-Gržetić Małgorzata - Tuesday, 12 April 2016, 11:45 PM

A pilot was conducted on the WaterSocial platform for three weeks from 15th February to 6th March 2016 involving 40 people. The members were recruited from the UK (14 people), Greece (15 people), and Poland (11 people). There were 16 male and 24 female participants, aged between 18 to 64 years of age. The objective of the pilot was to test the gamification impacts on users.

During the pilot participants were invited via email to take part in weekly online gamification activities. Feedback obtained from a participant survey showed that the sizeable majority of users enjoyed the gamification element of the social media platform and would recommend WaterSocial to friends. During the pilot users actively provided a ranged of information. This included a total of 80 photographs and water saving tips, a total of 361 user inputs into the online Water Diary. Furthermore, it was revealed that the average shower time of all users who entered their data was around 12 minutes.

 Sharing photos was the feature that received the most diverse content. These photos ranged from pictures of kitchen basins, glasses of water, to wonderful sea views, and river walks. Water saving tips fell under four categories, indoor water use, outdoor water use, water at work and gardening tips. The uploaded photos and water saving tips can be viewed on the interactive world map.